Sition

Cognos Netherlands advising on the creation of Europe’s leading digital commerce agency.

Sition, an e-commerce specialist based in Den Bosch with a team of over 30 experts, has entered into a strategic partnership with digital commerce agency Strix and investment firm DELTA Equity Partners. Together, they share the ambition to become Europe’s leading digital commerce agency.

About Sition

Since its founding in 2000, Sition has focused on developing and implementing webshops, web applications, and complex system integrations. Founders Michel Doens and Dennis Bottram recognized the market’s growth potential and successfully positioned Sition as a leader in e-commerce solutions. With a strong emphasis on technical expertise and customized solutions, the company supports businesses in their digital transformation and growth. Sition offers end-to-end services, including design, development, integration, and optimization, leveraging leading e-commerce platforms such as Shopware and Shopify Plus.
Following a successful period of growth and innovation, Sition decided it was time to take the next step. In collaboration with Match Plan, the company initiated a search for a strategic partner to further strengthen its market position and unlock new growth opportunities.

A strategic partnership for growth

That ideal partnership was found with Strix and DELTA Equity Partners. This collaboration marks a new phase of expansion and innovation while preserving the unique identity and corporate culture of each company. Strix, with offices in Utrecht, Frankfurt, and Krakow and a team of over 200 specialists, brings extensive expertise in digital commerce. Meanwhile, DELTA Equity Partners provides the financial backing to help build Europe’s leading e-commerce agency.
While many agencies position themselves as full-service providers, this new alliance takes a different approach – focusing on deep technical development and integration. With expertise in e-commerce platforms, online marketing, and advanced system integrations, this partnership is designed to help businesses achieve digital transformation and long-term online success.

Match Plan as strategic advisor

Match Plan’s deal team, consisting of Rens Knevels, Noa Kweekel, and Matthias Duijzer, guided Sition throughout the entire sales process. From strategic positioning and engaging potential partners to negotiations, due diligence, and finalizing the transaction, Match Plan provided expert guidance, ensuring a successful deal.