Newww Media Group

Thanks to Cognos, Newww Media Group Expands SEO Offering with Up Agency & ralfvanveen.com

Leading SEO marketing agency Up Agency and content platform ralfvanveen.com are joining Newww Media Group. With this acquisition, Newww Media Group significantly expands its SEO capacity and online reach, strengthening its position as a specialized performance marketing network in the Netherlands.

SEO Expertise, Content Strength

Up Agency is known for its in-depth knowledge, transparency, and personal approach to achieving sustainable, measurable SEO growth. The agency supports clients in e-commerce, B2B, SaaS, and local services with technical SEO, content strategy, and data analysis. The platform ralfvanveen.com, founded by SEO specialist Ralf van Veen, attracts tens of thousands of monthly visitors thanks to in-depth knowledge articles and practical SEO tips.

Strong Synergy for Online Dominance
The acquisition offers Up Agency and ralfvanveen.com the opportunity to realize their growth ambitions within a powerful synergistic network of digital marketing services. Newww Media Group—known for brands such as Eager and Goalden—will integrate the SEO activities into its buy-and-build strategy, where shared tools, knowledge sharing, and cross-selling are key to strengthening online dominance. During the sales process, Up Agency moved to a new office, with active support from Marten Post. At the same time, Ralf and Marten regularly discussed the future course of Up Agency.

Ralf van Veen, founder of Up Agency and ralfvanveen.com:
“Newww Media Group offers space for entrepreneurship: we retain our culture, our approach, and our direction. At the same time, we gain access to additional expertise that adds immediate value for our clients.”

The Role of Match Plan

Match Plan advises Up Agency and ralfvanveen.com throughout the entire sales process—from preparation and drafting the information memorandum, approaching potential buyers, to negotiations, due diligence, and contracts. In addition to legal advisor Matthias Duijzer, Sven Aaldering, Rens Knevels, and Daniel Andresen were closely involved. Harry van Vliet from De Innovatieve Accountant acted as a specialized financial advisor.

Matthias Duijzer, Legal Advisor at Match Plan, adds:
“The weekly padel matches with Ralf were the perfect setting for building trust and open discussions, and they played an important role in the process. It was a special experience for me, and I appreciated being able to support Ralf both on and off the court.”

By bringing in Up Agency, we’re adding a proven player in complex SEO projects. While we continue to develop our expertise broadly as a group, performance marketing remains our driving force. A specialized SEO player like Up significantly reinforces that core position. Marten Post, founder of Newww Media Group.

For the sale of Up Agency, I worked with Sven, Matthias, Rens, and Daniël from Match Plan. From the very first conversation, it felt right—open, honest, and no nonsense. The communication was informal and fast—no endless email chains, just texting or calling. They truly thought along, took the right steps, and kept the process clear. A great team to work with that I would genuinely recommend. Ralf van Veen on the collaboration

Rens Knevels