Increase

Match Plan, the Dutch member firm of Cognos, assists Increase with its sale to NewPort Capital

Digital marketing agencies OrangeValley, MvH Media, AdResults and Increase are joining forces with investor NewPort Capital. With the new formation, NewPort Capital aims to be the leading player in data and performance marketing in the European market.
Match Plan assisted Increase’s shareholders throughout this process.

About Increase

Increase is a leading digital marketing agency with an extensive range of innovative services and solutions. They offer tailored strategies for digital marketing, lead generation and e-commerce, results-driven search engine optimisation (SEO) and search engine advertising campaigns (SEA). Here, data, technology and innovation are central. They also offer services in Data Analytics and conversion optimisation. The company has a proven track record with successful cases in e-commerce, lead generation and branding for renowned national and international brands and companies.

About NewPort Capital

NewPort focuses on investments in established mid-market Dutch companies with annual operating profits of €2 to €10 million in the following sectors: ICT, food, packaging, manufacturing and financial and business services. NewPort enjoys working with – and supporting – entrepreneurial management teams in achieving organic and acquisitive growth. They focus on companies with a proven track record, solid growth potential and a strong and ambitious management team.

Role of Match Plan

Match Plan assisted and advises Increase’s shareholders throughout the process. We helped successfully coordinate and prepared the letter of intent and due diligence, negotiate the transaction documentation up to the closing at the notary.