Bitfactory

Thanks to Cognos, Bitfactory, a Rotterdam-based digital agency with a team of over 50 experts specializing in custom B2B platforms, e-commerce, high-end software, apps, and innovative AI solutions, has joined the NOBEARS Group.

This acquisition allows Bitfactory to continue its growth trajectory alongside a strategic partner. Match Plan advises Bitfactory’s three shareholders throughout the sale process. Two of the three shareholders will remain actively involved in the NOBEARS Group, while the third will gradually phase out their activities.

Bitfactory – A Leading Digital Agency in Rotterdam

Bitfactory is renowned for developing custom B2B platforms, e-commerce solutions, high-end software, apps, and AI-driven innovations. Based in Rotterdam, the agency partners with ambitious brands to create smart, scalable digital products that drive business growth.

With an impressive client portfolio that includes Tony’s Chocolonely, Facilicom, Fraikin, and Lyreco, Bitfactory serves top-tier companies. The agency is distinguished by its use of cutting-edge technologies such as Kubernetes-based cloud hosting, custom software development with Laravel, and AI-powered solutions that help businesses stay ahead in an ever-evolving digital landscape.

NOBEARS Group – A Strategic Growth Initiative

NOBEARS helps businesses grow through strategy development, brand positioning, digital transformation, platform development, and performance marketing. By integrating Bitfactory’s expertise, the group enhances its multidisciplinary approach, enabling clients to benefit from a powerful combination of strategic consulting and technical excellence.

Backed by investment firm Synergia Capital Partners, the NOBEARS Group specializes in digital solutions for e-commerce and business optimization. This acquisition strengthens its operations, expanding the team to over 170 specialists and adding a Rotterdam office to its existing locations in Heusden, ’s-Hertogenbosch, Amersfoort, and Utrecht. The collaboration allows NOBEARS to better support clients in achieving growth strategies, brand development, digital transformation, process optimization, and performance marketing—fully aligned with the group’s mission: Accelerate Ambitions.

The initial discussions between Bitfactory and NOBEARS began over four years ago, and from the start, there was a strong cultural and strategic alignment. After years of maintaining a solid relationship, both parties agreed that now was the right time to pursue a long-term partnership. Cognos Netherlands advised Bitfactory’s shareholders throughout this process, leading to a successful transaction.