TeamAxe

Cognos successfully advises on the sale of TeamAxe to Sadem Group

Societew Corporate Finance, one of the French member firms of Cognos, allows SADEM GROUP to significantly strengthen its territorial coverage by leveraging from TEAMAXE’s outlet network and team.

The shareholders of TEAMAXE, a major independent player in the distribution of motorbike accessories in France, join forces with SADEM GROUP.

Created in 2006, TEAMAXE specializes in the distribution of motorbike accessories and equipment. The company started up its journey with the opening of a 650 sqm flagship store on Paris’ avenue de la Grande Armée, nearby the Arc de Triomphe. To these days, it remains one of the largest accessory shops in the capital city.

TEAMAXE distributes a wide range of products selected from the offerings of more than 100 partner brands that covers the needs of motorcyclists, off-roaders and two-wheel enthusiast in general.

The company has resolutely developed its digital platform and adopted a multi-channel commercial approach the years, synching-up its network of shops with an e-shop, click&collect services and corporate accounts’ management.

In addition to BtoC customers, TEAMAXE has developed its business with state authorities, players in the motorbike ecosystem (eg: motorbike schools and taxis), as well as corporate accounts.

SADEM GROUP has positioned itself within the framework of the competitive process set up by Societex Corporate Finance.

Selling your company is always a turning point. It is at this moment that you know whether you have surrounded yourself well or not. The Societex team played a big role in the completion of the operation. Their presence was crucial at all stages. We had defined a detailed profile of the buyer that would best sustain employments, and this aspect of the deal was successful too. Societex: professional and human! Thank you once again for your assistance David Champagne, TeamAxe