Social Addicts

Match Plan advised performance marketing agency Social Addicts on its sale to Eager, marking the next step in the company’s development. Social Addicts will retain its own identity while benefiting from Eager’s expertise, technology and support in areas including AI, HR, finance, legal and operations.

Specialist in scalable results through social advertising

Social Addicts helps organisations grow through performance-driven campaigns across Meta, Instagram and TikTok. By combining strategy, creative content and advertising, the agency maximises returns on advertising spend. Since its founding by 26-year-old Martijn Bakker, Social Addicts has developed into a specialised partner for organisations that consider social advertising an important part of their marketing strategy.

For the next phase of growth, Martijn was looking for a partner that could offer more than scale alone:

“For the next phase, we were looking for a partner that could support us in areas such as AI, organisational development and entrepreneurship. With Eager, we have found that combination, while retaining our own identity and way of working.”

Building an AI-first digital growth platform together

With Social Addicts joining the group, Eager takes another step in the development of its AI-first digital growth platform. By investing in AI, automation and knowledge development, Eager supports its agencies in driving further growth and innovation. At the same time, Social Addicts will retain its own identity, while new commercial opportunities arise as both parties can leverage their specialist expertise across each other’s client bases.

Advisory by Match Plan

Match Plan advised the shareholder of Social Addicts throughout the entire sale process. This included sale preparation, deal structuring and negotiations, coordination of the due diligence process, and the legal and notarial completion of the transaction.