ProNoïa

ProNoïa, major franchise partner of the KFC brand in France, is financed to the tune of €85 million to accelerate its development

Societex CF / Cognos Frnce was commissioned exclusively by ProNoïa to assist it in structuring the transaction and seeking financial investors to ensure the continuity of its development in France.

ProNoïa, whose head office is located in Pau (64), has, at the end of January 2023, 26 KFC restaurants in the South-West, Ile-de-France and Centre-East region, a number that has been growing strongly for 2 years, with the opening of about fifteen restaurants since mid-2021.

The growth of the KFC brand and the ProNoïa group is accompanied by the development of an ambitious CSR approach, focused in particular on reducing the carbon footprint in compliance with the Paris agreements, animal welfare with the signing of the European Chicken Commitment, eco-design of packaging, improving the nutritional qualities of recipes and employee well-being at work.

This new phase of ProNoïa’s expansion represents a target of opening more than 33 restaurants by 2025.
The financing of this operation is mainly provided by a pool of banks composed of Crédit Lyonnais, coordinator and co-arranger, La Banque Postale and Crédit Agricole Aquitaine, co-arrangers, and Crédit Agricole Pyrénées Gascogne and BNP Paribas as participants.
Cerea Partners, a leading player in financing in the agri-food value chain, is providing €15 million in the form of mezzanine financing.