DVJ Insights

Match Plan, the Dutch member firm of Cognos, assists DVJ Insights with a financing package for the buyout of a fellow shareholder.

Match Plan has assisted the shareholders of DVJ Insights with raising financing to buy out a fellow shareholder. Selling the shares to the current management is also known as a management buyout.

About DVJ Insights

DVJ Insights is a full-service global marketing research and analysis agency with offices in the Netherlands, UK, Denmark, Sweden and Germany. They help clients understand how to achieve brand growth. The team consists of more than 85 researchers and consultants of different nationalities and backgrounds.
Within DVJ, they specialise in brand, communication, innovation, shopper and activation research. This includes brand research, tracking, pre-test, marketing mix modelling, packaging test, campaign evaluation and more.

Role of Match Plan

Match Plan fully assisted DVJ Insights’ shareholders throughout the process. We conducted in-depth interviews to analyse the company, analysed the information received, drafted a financing memorandum and structure, and shortlisted potential financiers. We prepared a non-disclosure agreements for the potential financiers, enabling the sharing of the financing memorandum. Negotiations took place on the basis of an indicative bid, followed by the closing where documentation was signed and funds received were monitored.