Alpha H

Alpha-H Acquired by Vita Green, Creating New Opportunities for International Growth

Cognos Global Partners Australia is pleased to highlight the acquisition of skincare brand Alpha-H by Vita Green, a leading Asian health and wellness group. The transaction brings together a well-established Australian beauty brand with a strategically positioned Asian acquirer, creating a platform for further international expansion and growth.

Known for its hero ‘Liquid Gold’ exfoliant and strong reputation in premium skincare, Alpha-H has built a significant international presence across more than 40 countries through major retailers, distributors and digital channels. At the time of the transaction, the business generated approximately AUD 20 million in annual revenue.

The acquisition provides Vita Green with an established premium skincare platform and a differentiated Australian brand with international recognition. For Alpha-H, the transaction provides access to Vita Green’s extensive Asian distribution capabilities, regional infrastructure and market expertise, supporting the brand’s next phase of growth across Asia and other international markets.

Importantly, Alpha-H will retain its creative independence and brand identity, while benefiting from Vita Green’s resources and established regional network.

Alpha-H was advised by boutique Australian investment bank Lempriere Wells, which acted as exclusive advisor to the shareholders throughout the sale process.

Vita Green, an established health and wellness group with a strong presence across Asia, will leverage its existing distribution infrastructure and market relationships to support Alpha-H’s continued expansion.

The transaction represents a compelling strategic combination of complementary capabilities. Alpha-H contributes a distinctive Australian skincare brand, established customer loyalty and a proven international retail footprint, while Vita Green brings scale, capital and deep regional distribution capabilities.

Key strategic considerations include:

• International expansion: Vita Green’s Asian network provides Alpha-H with a strong platform to accelerate growth across key Asian markets.
• Complementary capabilities: The transaction combines Alpha-H’s brand equity and skincare expertise with Vita Green’s regional infrastructure and distribution capabilities.
• Premium beauty opportunity: The acquisition strengthens Vita Green’s position in the premium skincare segment and provides Alpha-H with additional resources to scale internationally.
• Established global footprint: With distribution across more than 40 countries, Alpha-H enters the transaction with an established international platform from which to pursue further growth.
• Cross-border strategic fit: The combination highlights the increasing attractiveness of established Australian consumer and beauty brands to strategic Asian acquirers seeking differentiated brands with international potential.

Strategic Highlights

– The deal brings together an iconic Australian beauty brand with a well-capitilised Asian acquirer, enabling large-scale distribution synergies and cross-border growth.
– The valuation multiple (≈2.5 × revenue) underscores both the strength of Alpha-H’s business model and the investor appetite in the skincare/beauty segment.
– Alpha-H’s footprint across more than 40 countries via major retailers and digital channels positions it for the next phase of global expansion under Vita Green’s umbrella.

Transaction Highlights

The transaction reflects continued strategic interest in high-quality Australian consumer brands and the growing opportunities for Australian businesses to leverage Asian distribution networks to accelerate international growth.

For Alpha-H, Vita Green’s ownership provides an opportunity to build on the brand’s existing success while accessing significant new resources and market opportunities. For Vita Green, the acquisition adds an established, differentiated skincare brand to its portfolio and creates opportunities to expand Alpha-H’s presence across Asia and beyond.

Congratulations to the management teams of Alpha-H and Vita Green, and to Lempriere Wells, on successfully completing this strategic transaction and establishing a strong platform for the next chapter of Alpha-H’s growth.