Alpha H

Cognos advised the Australian skincare brand Alpha H in its successful sale to strategic buyer Vita Green.

With this transaction, Alpha H gains access to Vita Green’s strong Asian distribution network, while Vita Green strengthens its premium skincare offering with a trusted Australian brand. Congratulations to the management teams of Alpha H and Vita Green for their collaboration and shared ambition in reaching this milestone.

Client & Advisor Roles

The Australian skincare brand Alpha-H, known for its ‘Liquid Gold’ exfoliant and global retail presence, reported annual revenues of around AUD 20 million at the time of sale. The buyer, Vita Green, a prominent Asian health and wellness group, will deploy its regional infrastructure to accelerate Alpha-H’s expansion across Asia, while preserving the brand’s creative independence. On the Australian side, boutique investment bank Lempriere Wells acted as the exclusive advisor to Alpha-H in the sale process.

Strategic Highlights

– The deal brings together an iconic Australian beauty brand with a well-capitilised Asian acquirer, enabling large-scale distribution synergies and cross-border growth.
– The valuation multiple (≈2.5 × revenue) underscores both the strength of Alpha-H’s business model and the investor appetite in the skincare/beauty segment.
– Alpha-H’s footprint across more than 40 countries via major retailers and digital channels positions it for the next phase of global expansion under Vita Green’s umbrella.