al.ive

Lempriere Wells is pleased to have acted as the adviser to the founders of al.ive body on their partnership with the Unmarked Group.

Founded in 2020 by twin sisters Alisa and Lysandra Fraser, al.ive body has grown from a single Wash & Lotion Duo into a leading Australian home and personal care brand, with a multi-category range spanning body care, kitchen and home cleaning, home fragrance, and baby care, distributed through direct-to-consumer, independent, and major retail channels.

The partnership will provide al.ive body with access to additional resources and international market opportunities, while preserving the founders’ leadership and the brand identity they have built.

The Australian beauty and personal care sector continues to attract significant investor interest, with local challenger brands increasingly viewed as attractive platforms for global expansion given their strong direct-to-consumer capability, product innovation, and brand differentiation. This partnership reflects the broader appetite among strategic and financial investors for well-positioned, founder-led consumer brands with a clear path to scale.

Lempriere Wells advised the founders of al.ive body throughout the process, running a targeted and confidential outreach, leading negotiations, and coordinating due diligence. This delivered a strong outcome for the founders while ensuring continuity of the brand’s vision and leadership. The mandate builds on Lempriere Wells’ growing track record advising founder-led consumer and beauty brands through complex, high-value partnerships and capital events.